Magic Tavern
Magic Tavern, a top global game developer, partnered with Snap to enhance user acquisition for Project Makeover. Using Snap’s lookalike targeting, they achieved 22% lower cost-per-purchase and 81% higher ROAS, driving efficient growth in competitive markets.
“Within a single month, Snapchat Snap Ads campaigns have demonstrated a superior return on investment (ROI) compared to other emerging media channels, establishing it as a highly efficient and effective advertising platform.”
- Bin Jia, UA Manager
Magic Tavern’s Challenge: Scaling High-Value User Acquisition in Competitive Gaming Markets
Magic Tavern is a leading global game developer and publisher with over 100 million users and tens of millions of daily active players. Despite rapid growth in the competitive overseas gaming market, the company has maintained a strong yet understated presence, ranking among the top in multiple niche categories. Its games, including the flagship match-3 and dress-up hybrid Project Makeover (launched in 2020), have been consistently featured by Apple and Google worldwide.
Facing rising challenges in acquiring high-value users in saturated markets, Magic Tavern teamed up with Snap. By leveraging Snap’s unique audience reach in Tier-1 Western markets (especially the U.S.), the company aimed to drive more efficient user acquisition.
Snap’s Advanced Lookalike Targeting: Reaching High-Affinity Players for Project Makeover
Magic Tavern adopted Snap’s advanced lookalike targeting to identify and engage a high-value, distinct user base for Project Makeover. This strategy utilized Snap’s rich audience insights to target players with a strong affinity for the game’s genre and style.
Proven Results: Lower Costs, Higher ROAS with Snap’s Lookalike Audiences
The lookalike targeting approach delivered higher-quality paying users, achieving:
✔ 22% lower SKAN cost-per-purchase
✔ 81% higher SKAN ROAS