7/0 Click-based Optimization Elevates MAËLYS's Ad Performance

24%
Lower Cost
Per Purchase (CPA)
on 1D Click Attribution
40%
Increase in ROAS
14.5X
Increase in Ad
Spend in Q1 2023 (YoY)

Shaping Up Sales Growth

MAËLYS, a global leader in the D2C industry, is reshaping the body care market with their groundbreaking approach. Through a fusion of data, marketing prowess, and product innovation, MAËLYS addresses specific skin concerns with targeted solutions. Their clinically tested formulas deliver exceptional results, empowering women to sculpt, tone, and firm their bodies. To fuel their sales growth, MAËLYS joined forces with Snapchat, harnessing the power of our revolutionary 7/0 click-based optimization feature to acquire new customers with a positive return on investment (ROI).

Getting Firm with Snapchat's 7/0 optimization

Through close collaboration, the MAËLYS and Snapchat teams developed a tailored media plan and implemented performance best practices. We fine-tuned the brand's creatives to align seamlessly with our platform's guidelines. Leveraging the cutting-edge 7/0 optimization beta, MAËLYS experienced significant enhancements in scale and 1D click attribution, resulting in a remarkable reduction in cost per acquisition.


14.5x Year-over-year Increase in Spending

MAËLYS's partnership with Snapchat and their adoption of our innovative optimization strategies have yielded extraordinary outcomes. The brand achieved an impressive 40% increase in return on ad spend (ROAS) and a notable 24% reduction in cost per acquisition (CPA). These achievements translated into a staggering 14.5X year-over-year increase in spending during Q1.¹ By minimizing platform discrepancies, our optimized approach improved the accuracy of Snap.
Through their collaboration with Snapchat and the utilization of our game-changing 7/0 Click-Based Optimization, MAËLYS successfully achieved their goal of acquiring new customers with a positive ROI. Furthermore, they significantly scaled their sales, setting the stage for continued growth and triumph.

Working with Snapchat has been an exhilarating and rewarding journey. They have not only enabled us to reach new audiences but also introduced countless women to our groundbreaking products in a cost-effective and timely manner. Thanks to their support, we experienced substantial growth in ROAS while expanding our reach. The team's exceptional responsiveness and turnaround speed made collaboration seamless. This partnership is just the beginning of what promises to be a fruitful long-term relationship.

Yariv Citron, CMO at Maelys Cosmetics
1 Data from Ads Manager Jan - March, 2023 with 7-0 optimization vs Oct - Dec 2022 data with 28-1 optimization, Jan - March 2022 & 2023.