In 2020, as unprecedented demand shifted expectations and changes in shopper behaviour swayed the beauty world, the ability for MAC to connect with its audience in
the virtual setting became even more essential. By using Virtual Try-On Technology, MAC was able to bring the in-store experience right into Snapchatters' own homes
MAC partnered with Snap to run Commercials and a Lens to drive awareness of their Virtual Try-On technology. Snap's AR platform was then used to create a Virtual Try-On experience for 4 different products (Foundation, Lipstick, Mascara and Eyeshadow) in multiple shades. Once they have tried the products, the Lens drove Snapchatters straight to the product page to purchase.
The smart implementation of Snapchat’s AR and video ad formats drove 2M Snapchatters to use or become aware of the MAC Virtual Try-On Technology. It delivered strong campaign results, with an 87% avg view rate and a 92% avg completion rate2.
This campaign also had a strong impact on brand metrics, driving increased Ad Awareness (+15pts uplift), Virtual Try-On Technology Awareness (+7pts) and Action Intent amongst 25-34 year old Snapchatters (+10pts)1.