M.A.C Successfully Engages Snapchatters with a Virtual Try on Lens


lift in ad awareness


lift in action intent


avg. share rate

The Story

In 2020, as unprecedented demand shifted expectations and changes in shopper behaviour swayed the beauty world, the ability for MAC to connect with its audience in
the virtual setting became even more essential. By using Virtual Try-On Technology, MAC was able to bring the in-store experience right into Snapchatters' own homes

The Solution

MAC partnered with Snap to run Commercials and a Lens to drive awareness of their Virtual Try-On technology. Snap's AR platform was then used to create a Virtual Try-On experience for 4 different products (Foundation, Lipstick, Mascara and Eyeshadow) in multiple shades. Once they have tried the products, the Lens drove Snapchatters straight to the product page to purchase.

The Result

The smart implementation of Snapchat’s AR and video ad formats drove 2M Snapchatters to use or become aware of the MAC Virtual Try-On Technology. It delivered strong campaign results, with an 87% avg view rate and a 92% avg completion rate2.

This campaign also had a strong impact on brand metrics, driving increased Ad Awareness (+15pts uplift), Virtual Try-On Technology Awareness (+7pts) and Action Intent amongst 25-34 year old Snapchatters (+10pts)1.

1 Source : Snap Inc. brand lift survey of UK Snapchat users September 24, 2020 - October 31, 2020. Control n= 420 exposed n=446
2 Snap Ads Manager as of September 24 - October 31 2020 Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details.