M∙A∙C Cosmetics Finds Success with Shopping Lenses Built in Lens Web Builder


product trials

less than $0.01

per product trial


higher lift in Purchases among females compared to H1 2021 norms

The Story

M∙A∙C Cosmetics is a cosmetics company that seeks to enable limitless self-expression by turning makeup into art for all. Makeup lovers have flocked to M∙A∙C since 1984 because of its roots in artistry, as well as a commitment to conscious beauty and social responsibility. To help extend their ethos amongst a like-minded community, M∙A∙C partnered with Snapchat to showcase and trial their lipsticks via augmented reality.

The Solution

M∙A∙C Cosmetics leveraged new catalog-powered Shopping Lenses to create a scalable augmented reality Lens that allowed Snapchatters to try-on various shades of lipstick. Using the Makeup templates available in Lens Web Builder, creating a shoppable augmented reality trial of their products was a cinch. Additionally, because the Lens was directly integrated with their product catalog, Snapchatters were able to view swipe through different colors, check out pricing, and purchase each shade directly from the experience.

The Results

M∙A∙C found real success with their approach. They drove 1.3M try-ons and confirmed performance with measurement studies: a Resonance study to assess brand lift, and a Conversion Lift study to measure lifts in actual purchases.1 The Resonance study showed that M∙A∙C’s catalog-powered Shopping Lens created Brand Awareness and Purchase Intent lifts that were 2.4x and 9x higher than norms, respectively.1 The Conversion Lift study uncovered how the lift in purchases amongst females was 17x higher compared to norms.1

1 Snap Inc. Internal Data August 10 - October 1, 2021