49x
return on ad spend
$3
CPM
LYKO Sees Incredible ROAS with AR Shopping on Snapchat
49x
return on ad spend
$3
CPM
Sweden-based beauty retailer LYKO became a market disruptor by developing one of the best e-com offerings within the Nordic beauty retail space. By offering a smooth and simple shopping experience, combined with one of the widest selection of products, LYKO has cemented its place as an industry leader in Scandinavia.
One of the key objectives they wanted to achieve on Snapchat was to showcase some of the 55,000 beauty products in their inventory to all women on Snapchat, with a goal of driving Purchases & ROAS.
LYKO was one of the first advertisers to use Snapchat’s new catalog-powered AR Shopping Lenses. The new technology, which utilises feeds similar to Dynamic Product Ads - combines automated ease of use of dynamic ads, together with engaging Augmented Reality - allows users to trial products right in the camera before making a purchase. By featuring a selection of 20 different lipstick colors, LYKO targeted female Snapchat Users.
LYKOs dynamic ads, designed to capture interest and demand, paired with their unique try-on lenses that provided customers a personalized way to engage and experience their products led to an ROAS of 49 (1:1 attribution window), and a CPM of roughly 3 USD. 1
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