L’Oreal Men Expert successfully launched their new styling products via Snapchat - combining product education and awareness online and at the POS!
Over 1.1 M Snapchatters (1) played with the Lens or received a Lens recording from their friends. On average the Lens playtime was 31.7s. (1)
Thanks to the amazing share rate (5.7% on average1), the filter’s earned share of total reach is 59%. (1)
"Snapchat was the ideal platform for the product launch of our styling series. In a very loyal market you have to convince clients through engagement and experiences. In very close collaboration with the Snap team we could develop a mechanic that enabled our target group to interact with the product and the brand on- and offline at the store. This is how we successfully could differentiate from normal campaigns and create true value!"
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Brand Lift Metrics: Snap Inc. brand lift survey of German Snapchat users ages 18+, October 13 - November 27, 2019. Exposed users were exposed to Lens and/or Snap Ads and/or Commercials and/or Filters. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “Wie wahrscheinlich ist es, dass du dich das nächste Mal für L’Oréal Men Expert entscheidest, wenn du eine Haarstyling-Marke kaufst?”; 1,833 respondents (739 Control + 1094 Exposed).