L’Occitane en Provence Succeeds With Snapchat’s Conversions API

+504%
Growth in ROAS Year-Over-Year
-87%
Drop in CPP vs. Previous Year
$14.5
Combined ROAS for Web and Offline

Beauty Skincare Inspired by Nature

Since 1976, L'Occitane en Provence has been imagining, producing and selling beauty, skincare and well-being products with an intention to share nature's wonders with the world. Its ambition is to not only sustain lands, but to regenerate ecosystems. With over 50 retail stores and an e-commerce platform in the MENA region, L’Occitane en Provence wanted to drive a holistic go-to-market strategy and optimize their latest campaign both online and in stores using the greatest omnichannel data efficiency possible.

Optimizing Campaigns with CAPI

With this goal in mind, L’Occitane en Provence worked with Snapchat to implement Conversions API, or CAPI, a structured, privacy-centric interface that enables the brand to directly pass web and offline events to Snapchat via a Server-to-Server integration, giving the brand better control over what data is shared. Additionally, CAPI helps brands to optimize their campaign, improve targeting, and measure the conversions resulting from the Snapchat campaign.

A Record ROAS Leading to a Major Win 

After implementing CAPI, L’Occitane en Provence achieved an outstanding +504% surge in omnichannel return on ad spend (ROAS) compared to the previous year while their cost per purchase (CPP) declined by a significant 87%. Additionally, ROAS for both the UAE and KSA markets now stands at $14.5, a substantial increase from the $2.4 achieved in the previous year! Excitingly, this marks a record ROAS within the beauty industry — a major win for L’Occitane en Provence.

For many years, we were missing the visibility and the connection between our digital campaigns and retail stores. Implementing Conversions API technology allowed us to think and plan omnichannel, which is a key point for a brand like ours, with more than 50 doors in the region.

Mohamed Nasr, Digital Marketing Manager, L’Occitane en Provence