La Redoute is one of the most famous mail order retailers & e-commerce companies in France. Looking to increase its customer base while continuing to manage costs, La Redoute partnered with Snapchat to reach its unique audience and its made for mobile ecommerce ad formats.
To reach Snapchat’s audience to drive e-commerce Sales for their massive catalog of products, while controlling their ROI, La Redoute leveraged Snapchat’s Dynamic Ads format.
With Dynamic Ads, La Redoute was able to generate product-centric ads automatically and drive purchase of specific products on their app during the winter Sales season in France.
Throughout the campaign, La Redoute was able to optimize the performance of its Dynamics Ads using its first party data segments and Snapchat’s campaign optimization tools in Ads Manager.
With Dynamic Ads, La Redoute was able to generate Sales by reaching a completely new audience, while keeping costs under control.
Over 58% of the sales of this campaign could be attributed exclusively to Snapchat, demonstrating the quality of the online purchasing experience from Snapchat to La Redoute.1 Costs were kept within La Redoute’s objective, as CPA ended up being lower than their target number by 6%. 2
What came as a surprise is that 77% of the sales were made by Snapchatters over 25 year-old. And even more: the return on ad spend was on average 58% higher for 35 year-old and plus than the rest of Snapchatters, showing that Snapchat can be leveraged to reach a strong volume of older Millennials in France! 3