Snap’s High Reach & Frequency Burst Saw La Roche-Posay Drive Results
9%
Unique reach²
Snap’s High Reach & Frequency Burst Saw La Roche-Posay Drive Results
Catering to skincare enthusiasts for almost half a century, La Roche-Posay became synonymous with skincare products several decades ago. But in a market as competitive as today’s cosmetic one, even the industry’s most praised brands can’t coast – especially at key points in the calendar.
As Ramadan approached, La Roche-Posay wanted to reach its target market in the Middle East with impactful messaging that drove real results. Eager to gain brand equity throughout the funnel while ensuring sustained activity throughout the month, it turned to Snapchat.
Historically, La Roche-Posay has struggled to make an impact among audiences in MENA, due to limitations relating to its global brand guidelines. To overcome this, the brand turned to Snapchat to produce creative content that would resonate with males and females aged between 18 and 45, and drive success in the region.
By leveraging local creator talent and leading with Arabic-first messaging in its Ramadan campaign, La Roche-Posay showed a fundamental understanding of its target market’s expectations.
In order to drive awareness and consideration, the brand used Snap Ads, Commercial Ads, Story Ads and Collection Ads, reinforcing the brand’s reliance on scientific research in a series of chic creatives.
Opting to incorporate these formats allowed La Roche-Posay to reach 40%+ of Snapchatters, 18-45 in Saudi Arabia, in the first 3 days of the consideration campaign. The brand also utilised the auction function to help inform retargeting strategies, and ensure sustained activity.
La Roche-Posay’s Ramadan campaign drove full-funnel results for the brand, making it a runaway success. It celebrated a 0.40% CTR vs 0.20% range amongst CPG advertisers in KSA.⁴ Furthermore, it achieved 9% the unique reach and a 3X lift in consideration on Snapchat, compared to other platforms.⁵
Our collaboration with Snapchat on the LA ROCHE-POSAY Ramadan campaign in KSA was a remarkable success. Rooted in our commitment to being consumer-centric, we were able to create a best-in-class campaign that resonated with our audience during a highly ad-cluttered moment like Ramadan. The results were exceptional, delivering full-funnel performance and setting a new benchmark for impactful, results-driven campaigns. We look forward to continuing this successful partnership in the future.