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Jaguar leverages Snapchat’s AR lens and Snap Ads to drive website visits

+1.25M

unique reach¹

+2.5%

lens clickthrough rate¹

+200K

website visits²

+4.7%

lens engagement rate¹

The Story
Jaguar and Snapchat teamed up to drive awareness for the launch of the 2020 E-PACE Engage Edition in Spain. The aim was to create hype around the new car, drive leads to the website, drive visits to the showroom and eventually convert to sales.
The Solution
Jaguar developed a fun and unique AR Face and World Lens experience to reach Snapchatters 25+ age group. The AR Lens allowed users to explore the exterior and interior of Jaguar E-PACE Engage Edition from different angles and place it around their own surroundings. It also included a call-to-action button to drive users to a landing page to drive sign ups.
To complement the AR experience, the campaign also included Snap Ads to reinforce awareness and consideration, increasing overall reach and driving incremental website visits.
The Results
The AR experience was both innovative and highly effective. The campaign exceeded expectations, with a 4.7% Lens Engagement Rate¹ and 200K Website visits².
“The Snapchat interactive formats enrich the users experience and therefore the perception they have of our Brand. For JLR Iberia, this kind of activation is the future since it adds value to the users and allows us to get their attention for longer. We are very satisfied with the results of this campaign, so we hope to be able to activate new ones in the future.”
- Adriana Botella, Comms & Experiential Manager – Jaguar Land Rover Iberia

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1Snap Inc. internal data February 4, 2020 - March 30, 2020
2Jaguar Land Rover Iberia internal data February 4, 2020 - March 30, 2020
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