+10 Points
lift in Ad Awareness
+9 Points
lift in Brand Awareness
+ 4 Points
Lift in Brand Favorability
+2.3%
AR Lens engagement
+11 Sec
average Playtime per user in US
Intimissimi Silk Collection Campaign
The Story
Intimissimi, leading lingerie brand part of Calzedonia group wanted to reach users in an impactful way while keeping them engaged. The holiday Silk collection campaign had the aim of generating awareness and increase consideration of the product among Female Snapchatters across the US in a unique way, just in time for the Christmas period.
The Solution
Intimissimi took a multiformat approach, combining static and video Snap Ads with 2 AR experiences that showcased the different products in the Silk collection. The campaign managed to keep users engaged and the combination of products increased the chances for Snapchatters to discover and consider the brand, while at the same time serving as inspiration for a Holiday gift.
The Results
Results for the Intimissimi Silk collection campaign were a success, the 2 AR Lenses achieved an average of +11 sec Playtime and kept the 18+ Female audience engaged with +2.3% engagement from swipe ups, shares and camera saves. The combination of both AR and Snap Ads helped in a considerable lift across aspects like brand favorability +4 points, brand awareness +9 points and ad awareness +10 points. Exploring new ways of combining AR with other formats is something that Intimissimi will consider for future campaigns.
"We were pleasantly surprised how well the AR Lenses performed considering this was the first time we used this feature. We really wanted to try something different for the holiday season and wanted something more engaging with our consumers. This campaign provided great results for us and we are looking forward to utilizing AR Lenses again".
- Victoria Mun Ecommerce & Digital Marketing Director, Calzedonia Group USA
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1 Ads manager data 2023