Honeytoon
Honeytoon partnered with Point2Web to drive multilingual comic sales via Snapchat by using broad targeting, unique creatives, and smart bidding. As a result, they achieved a 250% boost in new subscribers, a 2.5x increase in purchases, and a 15.3% drop in cost per purchase.
“Thanks to the dedicated support from Snapchat and our agency, along with a strategic approach, data-driven decisions, and a commitment to excellence, we have achieved and exceeded our campaign goals. Our advertising efforts have seen significant growth and efficiency.”
- Oleksandr Hryhorchenko, User Acquisition Lead, HoneyTech
Cracking the Code for Multilingual Comic Sales
When you're serving up a multilingual smorgasbord of digital comics — think romance, thrillers, even business dramas — it’s not enough to just have great content. You’ve got to sell it. That’s where Honeytoon found themselves: stacked with binge-worthy comics in six languages, but needing a smart way to turn browsers into buyers.
Thus began their relationship with Point2Web — a globe-trotting creative and performance marketing agency with a flair for making ads actually work. Together, they set out to get adults 21+ hooked on Honeytoon’s platform, no matter if they said "hello," "bonjour," or "hola."
The strategy they arrived at: Go broad, test a lot, and lean into the data. Campaigns launched with diverse creatives and bidding strategies. Top performers rose, flops got paused, budgets shifted. It was Darwinian marketing at its finest — survival of the fittest ad.
Snapping Up Success One Panel at a Time
Honeytoon’s path to conversion glory relied on a few key tactics. 7/0 Optimization Window with Target Cost Bidding enabled the team to focus on the people most likely to purchase now, boosting efficiency and ROI. Broad Audience Targeting allowed the algorithm to learn who was most likely to bite rather than the alternative of over-narrowing the field. Creative refreshes and diverse ad sets kept content fresh and appealing to a wide demographic. And comprehensive tracking provided real-time performance insights, supporting smart, agile campaign tuning.
Results
250% increase in new subscribers (month over month)
2.5x boost in purchases
15.3% reduction in cost per purchase
Honeytoon proved that with the right campaign mechanics, even digital comics can become blockbuster hits.