Hard Rock International, in partnership with yellowHEAD, hit the right chords with Snapchat audiences

Hard Rock Blackjack Casino, an exciting table games social casino experience from Hard Rock International launched in 2020. Upon the launch of the Hard Rock Blackjack Casino game, Hard Rock partnered with yellowHEAD to reach their ROI goals. 

Looking to ensure that Hard Rock exceeded their goals, yellowHEAD revisited their existing user acquisition strategy and determined there was a need to shift away from underperforming platforms. yellowHEAD partnered with Snapchat to reach the valuable Snapchat community, at scale, given the high penetration of Hard Rock’s target market. 

yellowHEAD’s user acquisition team and Snapchat partnered together to develop the best strategy to achieve, and even surpass, Hard Rock’s KPIs. In order to reach the maximum number of potential gamers on Snapchat, the team used both Snap Ads and Story Ads, optimized for App Installs and purchases.

The value of the Snapchat Generation delivered success. Hard Rock and yelllowHEAD reached amazing results, exceeding their performance seen on other platforms and achieving their ROI goals. Their refreshed strategic approach and shift to Snapchat resulted in a 103% increase in ROI D7 and 109% increase in ROI D30 vs historical benchmark seen on other platforms ¹. Not only was HardRock able to exceed revenue goals, but they were able to scale this revenue growth efficiently with a 86% decrease in CPMs ¹.