Guerlain Reaches 1.2 million Customers Through Exclusive Shows on Snapchat

To turn the launch of its new fragrance collection ‘Aqua Allegoria’ into an event, Guerlain wanted to reach a wide audience of people aged 13 to 50 who were interested in luxury and beauty. More than a fragrance, the Aqua Allegoria collection is a unique moment in time, an ode to nature, a very special olfactive experience that is captured in a form as luxurious as the very ingredients that create it. For the world to discover this, Guerlain needed an experience that reflected the quality and selectiveness of its perfume.

Along with its poster and television campaigns, the brand also developed a premium, exclusive and personalized experience on Snapchat, offered to selected users within the app. Using the ‘Snap Select’ offer, six Aqua Allegoria “Commercials”, the non-skippable Snapchat video ads, were shown to an audience composed solely of Snapchatters  who consume contextually relevant content for Guerlain. A premium setting, for a premium product.

1.2 million people were brought to Guerlain’s unique universe during the three-week campaign². Thanks to the choice of format and targeting, the campaign achieved an excellent completion rate of 80%¹, enabling the new fragrance to demonstrate its elegance, exclusivity, and effectiveness.