reduction in
cost-per-install (CPI)
over a 10-week period ¹
cost-per-install (CPI)
over a 10-week period ¹
the original number
of app installs¹
of app installs¹
more installs than Meta¹
SUCCESS STORY
GoWish
GoWish, the global wishlist platform, teamed up with Snapchat to turbocharge their app installs. Through smart strategies and creative campaigns, they slashed costs by 70% and boosted installs by 3,000%.
“Snapchat has been a key channel for GoWish this year, helping us acquire over 4.7M new users. The team’s expertise and guidance have been essential in scaling our spend by more than 300% in 2024.”
- Sebastian Stener Eriksen, Performance Marketing, GoWish
GoWish Makes Snapchat Their Secret Weapon for Growth
Gift-giving has grown smarter with GoWish, the global wishlist platform that’s turning wishes into reality for over 9 million users. Originally launched in Denmark as Ønskeskyen, GoWish has grown into a worldwide favorite, helping users organize and share over 180 million wishes across web and mobile platforms in 2024.
Scaling a global brand isn’t just about dreaming big — it’s about strategic execution, especially when navigating the ever-evolving world of digital advertising. When GoWish needed to ramp up their app installs and expand their presence, they turned to Snapchat for answers. With targeted campaigns that leveraged advanced tools like SKOverlay, creative testing, and precision budgeting, GoWish achieved jaw-dropping results.
In just 10 weeks, Snapchat drove a 70% drop in cost per install (CPI), bringing it down to DKK 11.37 from a hefty DKK 37.65. Over the same period, app installs skyrocketed by over 3,000%, jumping from under 1,000 to more than 30,000. And in a head-to-head with Meta and TikTok, Snapchat consistently outperformed in balancing cost-efficiency and volume, contributing to over 232,700 installs in just 12 weeks.
Sebastian Stener Eriksen, Performance Marketing guru at GoWish, sums up their success this way: “Snapchat has been a key channel for GoWish this year, playing a crucial role in helping us acquire over 4.7 million new users. The Snapchat team’s expertise and guidance have been essential in scaling our spend by more than 300% in 2024. Their strategies and best practices have empowered us to maximize platform performance, turning their knowledge and support into outstanding results that truly reflect the effort and collaboration invested. This has not only helped us in 2024, but will also clear the way for even greater success in 2025!”
Looking to scale smartly? Follow GoWish’s lead: Choose the right platform and strategy to deliver big.