Snapchatters became high LTV customers for sneaker marketplace GOAT
App Installs Over a 3 Month Period
Above LTV Goals
Solution: Snap Ads
GOAT analyzed its customer data to determine which products were most popular on its marketplace. It used that information to pick which shoes and styles to feature in its Top Snap creatives. Using Snapchat’s Goal-Based Bidding capabilities, GOAT optimized its campaign to reach Snapchatters more likely to swipe up and install the app. Over a short test period, the Snap Ads drove over 75,000 installs for GOAT’s mobile app over a 3 month period.
Using Snapchat’s Goal-Based Bidding for Installs, we were able to drive LTV 20% above our goal, and improve our payback period by a month compared to our other marketing channels. - Sen Sugano, VP of Marketing, GOAT