AR Try-On Campaign Signals Success for Fossil
Fossil, a leading global lifestyle accessories brand, creates timeless, well-crafted leather goods, watches and jewellery while working to create positive change for its people and communities. Keen to drive consideration in France and Germany among male and female audiences, who prioritise style as much as substance, the brand turned to Snap for an engaging solution to an enduring challenge.
Hoping immersion would lead to conversion, Fossil decided it was time for new and existing audiences to experience its latest watches through the power of augmented reality. Leveraging Snap Ads, Commercials and Lenses in its two-week campaign, the brand targeted a broad audience and optimised for swipe-ups. By retargeting audiences, Fossil encouraged users on a full-funnel journey initiating action via AR try-ons of their two fall campaign hero products.
As attention becomes an increasingly important metric across digital campaigns, finding unique and immersive ways to connect with our customers is a priority for us. By leveraging AR try-ons across Snapchat, Fossil was able to inspire and engage with Snapchatters in a fun and exciting way, while also building consideration and driving actionable intent.
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