Faces Delivers 9x ROAS By Utilizing Snapchat’s Immersive Formats During Shopping Season


higher ad awareness amongst female Snapchatters


lift in brand awareness amongst Snapchatters age 21 - 24


incremental reach from AR vs. performance campaigns


ROAS for e-commerce performance campaigns 

The Story

FACES is a leading beauty omni-channel retailer offering fragrance, skincare, bath and body, makeup, haircare, and accessories in the Middle East.

While most of their competitors are very active during the shopping season period, Faces partnered with Snapchat to deliver a smart go-to-market strategy during their Pink Friday. The brand aimed to stand out, and deliver a high sellout target in Saudi Arabia, offline and online.

The Solution

By the start of the campaign, FACES adopted a camera and video approach, leveraging a vast audience from the ad formats on the super-app. 

They put forward a Gamified Lens, with the aim of driving awareness and engagement with Snapchatters as well as communicating the omni-channel offers. 

In parallel, they used a combination of video ads (Snap Ads and Story Ads), focusing on the lower funnel, optimizing towards E-Commerce purchases.  

The Result

The results of the Pink Friday campaign in Saudi Arabia with the usage of AR have been remarkable delivering 1.8x higher Ad Awareness amongst female Snapchatters and +11pts lift in Brand Awareness amongst Snapchatters age 21 - 24 years old.1

The Pink Friday Lens has secured a +68% incremental reach vs. performance campaigns.2

Lastly, the E-Commerce performance campaigns resulted in 9x ROAS during the same period.3

"We are passionate about bringing interactive moments and inclusive experiences with augmented reality lenses and Snapchat is the best platform to achieve impactful results during active shopping periods and through the full funnel approach. 
Another successful collaboration with Snapchat team and many more to come."

Lydia Slim, Senior Digital Marketing Executive 

1 Snap Inc. brand lift survey of 758 Snapchat users November 18 - December 3, 2021. Control n= 346 exposed n=412 
2 Snap Inc. internal data November 18 - December 3, 2021 
3 Data from Snap Ads Manager as of  November 18 - December 3, 2021