Fabletics Finds Success Using Snap's 7/0 Delivery Optimization Window

Fabletics saw a
decrease in Customer Acquisition Cost ¹

The Story

Founded in 2013, Fabletics brings the fashion-house approach into the activewear space. By fusing style-centric design with high-performance technology, Fabletics has evolved activewear beyond the gym, into every walk of life. Driven by their innovative VIP membership program serving over 2 million loyal members, they deliver premium quality at affordable prices with weekly new collections in sizes XXS-4X for women and XS-4X for men.

In the past, Fabletics has partnered with Snapchat to focus on customer acquisition and expanding their reach among men and women aged 18+. However, seeing their customer acquisition cost (CAC) on Snapchat was higher than other social media channels, Fabletics decided to pivot their strategy in an effort to reduce costs while still encouraging new users to sign up for the subscription service.

The Solution

In order to improve incrementality and drive more click through orders, the brand chose to implement a new bidding strategy using Snapchat’s new 7/0 delivery optimization window, which communicates with Snapchat’s ad delivery system to serve ads to Snapchatters who are most likely to convert in-session.

Snapchat Ad for Fabletics
Snapchat Ad for Fabletics
Snapchat Ad for Fabletics
Snapchat Ad for Fabletics

The Results

By leveraging Snapchat’s 7/0 delivery optimization window, Fabletics saw a drastic improvement in their campaign performance. After the switch, Fabletics saw a 50% to 60% decrease in their customer acquisition costs, positioning Snapchat as a top-performing social channel for Fabletics. Another successful partnership in the books!

You guys have made drastic improvements in volume with click-through conversions year-over-year. 7/0 has been life-changing for us as performance marketers on the platform.

Michael Gorodetskiy, Director of Growth Marketing at Fabletics

1 Data from Client Internal Source as of Jan 1, 2023 - July 1, 2023