Etam is the leading underwear brand in France. In order to strengthen the brand’s online presence and acquire new customers with managed costs, Etam partnered with Snapchat to be among the first brands to launch a Dynamic Product Ads campaign in France.
Advertisers can reach around 12M women every month on Snapchat in France, making the app a key platform to help Etam to reach a massive audience.
To launch their Dynamic Product Ads campaign and leverage all of Snapchat’s e-commerce features, Etam integrated the Snap Pixel on its website and product catalog.
Etam then launched two strategies using Dynamic Product Ads:
retargeting users who had visited a product page
acquiring new clients who had not shopped on Etam before
Using Dynamic Product Ads, Etam was able to target these two audience segments with highly relevant product-centric creative, created dynamically using the information in Etam’s product catalog.
Etam’s campaigns quickly showed positive results!
By switching from Snap Ads to Dynamic Product Ads, Etam was able to drive increased performance : Return on Ad Spend increased by 43% to an average of 3.32€ (not including post view).
Etam was also able to leverage Dynamic Product Ads to drive down the costs of acquiring new clients : Cost Per Acquisition decreased by 19% after switching from Snap Ads to Dynamic Product Ads.