e.l.f. Cosmetics efficiently gains share with millennials and Gen Z

“Our business is growing and our message is clearly resonating with Snap's core Gen Z and Millennial audience. In partnership with our media agency, Tinuiti, we utilized Snap Ads to efficiently help our consumers shop for new eye, lip, face and skin care products, and implemented Dynamic Ads to further optimize and personalize our ads for our customers. We continue to innovate and optimize across Snap's ecosystem, which has led to significant drops in CPAs, one of our priority performance marketing objectives.”