Deliveroo partnered with Snapchat to drive message awareness and action intent outcomes
lift in ad awareness
lift in message awareness
lift in action intent
18-20 year old Snapchatters
Deliveroo partnered with Snapchat to help them drive awareness of their “On Time Tastes Better” message, amongst English and Arabic speaking Snapchatters in UAE. The campaign utilized Snap Ads, Commercials and AR to deliver the message.
The Solution: Snap Ads, Commercials and AR
Deliveroo used a blend of Snap Ads, Commercials and AR to help them drive reach and awareness. For Snap Ads shorter form creative was used to drive impact and action, while for Commercials an extended version of creative was used to really land the “On Time Tastes Better” message.
Deliveroo also used AR to allow Snapchatters to beat the clock and deliver 10 meals on time guaranteed, through a playful and engaging Lens execution. The Lens also included an “Order Now” CTA button which delivered a strong swipe up rate.
The brand lift study showed that all formats were able to drive strong lifts in awareness and intent with both English and Arabic speaking Snapchatters. The study showed that all formats worked well together to deliver shifts in upper and lower funnel metrics.
“We are really happy with the success of our campaign on Snapchat, in particular seeing such positive results for action intent. Using AR paired with video allowed us to deliver our message in a fun and engaging way that we can’t do elsewhere”
- George Schempers, Head of UAE Marketing Deliveroo