Dabdoob
Powered by a mission to deliver more than just toys, Dabdoob has become a favorite for families seeking a seamless toy shopping experience. On their way to their prominence in the marketplace, it became evident that sustaining growth would require an innovative digital advertising strategy.
- Anas Emad, Digital Marketing Manager, Dabdoob
Founded in Kuwait in 2017, Dabdoob set out with a unique vision: to create a fun, easy, and trustworthy shopping experience for parents and children alike. Dabdoob quickly climbed to the top of the Gulf region's toy market, carving a niche as a leading e-commerce app dedicated to delivering a vast selection of toys, from popular international brands to niche interests.
With over 10,000 toys available, the app offers something for every child, spanning different ages, interests, and gender preferences. Safety and simplicity sit at the heart of the platform, enabling parents and kids to find the perfect toys in just a few clicks. Powered by a mission to deliver more than just toys, Dabdoob has become a favorite for families seeking a seamless shopping experience.
On their way to their prominence in the marketplace, it became evident that sustaining growth would require an innovative digital advertising strategy. Enter Snapchat.
Recognizing the platform's relevance to its audience, Dabdoob saw an opportunity to engage directly with young parents and families in the Gulf region. But visibility was only part of the equation. To maximize ad effectiveness and control costs, Dabdoob implemented Snapchat's Conversions API (CAPI) — a strategic move that positioned Dabdoob to improve campaign accuracy and target the right users.
With CAPI, Dabdoob could transmit valuable data points directly to Snapchat, including customer interactions, event triggers, and ad performance. That data-driven approach empowered them to optimize their campaigns in real time, enabling efficient ad spending while effectively reaching audiences most likely to convert. Snapchat’s CAPI not only increased visibility but also became a crucial driver of meaningful engagement for Dabdoob, pushing the platform to new heights in customer interaction and ad performance.
The collaboration with Snapchat marked a major milestone in Dabdoob’s marketing strategy, yielding remarkable results. Thanks to CAPI’s precise data capture and optimization capabilities, Dabdoob achieved a new level of cost-effectiveness in its digital campaigns with outcomes like these:
62% reduction in cost per purchase (CPP): With a significant cut in customer acquisition costs, Dabdoob was able to scale up its reach without overspending, bringing new customers to the app and amplifying its market presence.
38% increase in return on ad spend (ROAS): The boost in ROAS enabled Dabdoob to reinvest confidently and focus on growth, underscoring the efficiency of Snapchat’s targeting and tracking capabilities.
60% lower cost per install (CPI): Minimizing the barrier for new users to engage with the app directly translates to a broader customer base and enhanced brand loyalty.
Dabdoob’s story illustrates how a strategic approach, powered by the right technology, can transform a company’s digital marketing success. Their partnership with Snapchat exemplifies the effectiveness of advanced tools like CAPI in achieving substantial, measurable growth while maintaining efficiency—an excellent model for supporting the expansion of a digital footprint in a competitive landscape.
