62%
incremental reach to TV
2x
product awareness benchmark
3x
brand favorability benchmark
1.8x
brand association benchmark
Covergirl Drives Impact & Reach Incremental to TV with Snap Ads & Commercials
The Story
Covergirl brought their newest addition to its Clean Beauty portfolio, Lash Blast Clean Volume Mascara, to Snapchat in 2021 with a mission to drive awareness of the new vegan & cruelty free mascara.
The objective was to reach Gen Z & Millennial Women at scale and introduce Covergirl’s favorite Lash Blast Mascara which is now available in their new vegan formula, delivering 10x the volume.
The Solution
With brand lift, reach, and ad engagement being key performance indicators, Covergirl ran instant impact Snap Ads and engaging Non-Skippable Commercials on Snapchat.
Non-Skip Commercial
Snap Ad
The Results
When combined, these Snap Ads and Non-Skippable Commercials produce powerful results—Covergirl beat norms across Product Awareness, Brand Association, and Brand Favorability, while driving 62% incremental reach to TV.2
Snapchat can help your small, medium or large business grow.
1 Kantar (Millward Brown) Resonance Study Q2 2021
2 Nielsen TAR Study Q1 2021