Coffee Mate utilizes the power of Snapchat to launch its new flavored liquid line
Lift in Brand Awareness
Lift in Brand Favorability
Coffee Mate is a creamer with years of heritage and equity in the hearts and minds of consumers. It was a bold decision to launch a range of flavored liquid coffee creamers. This required a bold launch campaign, Coffee Mate turned to Snapchat to bring to life its newly launched product through the platform in a fun and engaging way.
The Solution: National Filters and Snap Ads
By taking over Saudi on December 6th with a national filter, Coffee Mate launched the campaign by allowing Snapchatters to frame morning, afternoon and evening moments with different filters and messages linked to coffee. The morning filter alone delivered a share rate of 3%. Overall, the filters delivered a unique reach of 4.2m+. From 6th to 31st December, Coffee Mate drove reach and frequency through a highly efficient video campaign, with each Snap Ad announcing 1 of each of the 4 flavors in the range.
By building an integrated, 360-degree campaign on Snapchat, Coffee Mate launched a new product range effectively and efficiently - delivering significant uplifts in brand metrics (brand awareness, ad awareness and brand favorability).
- 1Kantar Millward Brown Brand Lift Study, KSA, Dec 6- Dec 30, Control (n=328) vs. Exposed (n=630)
- 2Snap Inc. internal data