Success Story
Success Story

Coffee Mate utilizes the power of Snapchat to launch its new flavored liquid line


Lift in Brand Awareness


Lift in Brand Favorability

The Story
Coffee Mate is a creamer with years of heritage and equity in the hearts and minds of consumers. It was a bold decision to launch a range of flavored liquid coffee creamers. This required a bold launch campaign, Coffee Mate turned to Snapchat to bring to life its newly launched product through the platform in a fun and engaging way.
The Solution: National Filters and Snap Ads
By taking over Saudi on December 6th with a national filter, Coffee Mate launched the campaign by allowing Snapchatters to frame morning, afternoon and evening moments with different filters and messages linked to coffee. The morning filter alone delivered a share rate of 3%. Overall, the filters delivered a unique reach of 4.2m+.
From 6th to 31st December, Coffee Mate drove reach and frequency through a highly efficient video campaign, with each Snap Ad announcing 1 of each of the 4 flavors in the range.
The Results
By building an integrated, 360-degree campaign on Snapchat, Coffee Mate launched a new product range effectively and efficiently - delivering significant uplifts in brand metrics (brand awareness, ad awareness and brand favorability).
1 Kantar Millward Brown Brand Lift Study, KSA, Dec 6- Dec 30, Control (n=328) vs. Exposed (n=630)
2 Snap Inc. internal data