Coca-Cola owns the 2018 World Cup with a National Animated Filter
On 6 July 2018, the Belgian Red Devils faced Brazil in the World Cup 2018 Quarter Final. With the country buzzing with excitement, Coca-Cola decided to run a National Filter on the day of the match to own the moment by helping enhance the many Snaps shared on game days.
The Solution: Filters
Ogilvy Social.Lab designed a minimal & effective animated Filter, with highly shareable copy and fun animated footballs popping up like Coca-Cola bubbles.
Belgian Snapchatters not only loved their country’s win over Brazil, they also very much loved the Filter, using it to share their joy with their friends in the most creative way possible, reaching over 1.2 million fans and achieving an amazing share rate of 11.4%.
By using Snapchat, Coca-Cola was able to connect with Belgian teens & young adults through a fun and engaging filter. As it was also shared by local influencers, the filter obtained great results in terms of reach and doubled the average benchmark of share-ability.
— Céline van den Rijn, Marketing Director, Coca-Cola Belgium