Coca-Cola Netherlands achieves 12pt lift in brand favourability with Recycling campaign
This summer, Coca-Cola Netherlands launched a Lens and Snap Ads in collaboration with Reprise Digital and Universal Media to remind people of the importance of recycling.
The Lens filled Snapchatters’ phones with empty Coke bottles and cans, and challenged you to clean them up quickly. Once you got all of them in the recycle bin, users were rewarded with a cool summer look and the tagline “Let's Not Waste This Summer”, allowing Snapchatters to share the eco-friendly message with their friends.
The Lens delivered an excellent avg. play time of 29 seconds. The campaign was very effective at driving brand metrics. The campaign drove a +13pt lift in Ad Awareness, +12 pt lift in Message Awareness, and +11pt lift in Brand Association. The campaign also drove favourability towards Coca-Cola and achieved a +12pt lift in brand favourability.
“Our Snapchat Summer lens made recycling fun! The game gave a competitive element to our lens and by cleaning the whole screen, our audience unlocked a special summer lens. It gave us an opportunity to make recycling a fun and positive experience.”
— Anouk Slond, Sr. Media Connections Manager, Coca-Cola Netherlands