Coca-Cola Australia Engages Snapchatter’s to Share the Joy


ad awareness


message association

The Story
In Summer 2021 the Share a Coke campaign set out to celebrate Australian friendships,
and what better way to do this than through Snapchat, the home of real friends. Snapchatters had the opportunity to earn their 15 seconds of fame and become the face of the Share A Coke Campaign. 
The Solution
Coke invited Snapchatters to shout out their mates through an AR Lens and share their Snap directly to Coke. From there, we partnered with Mish Guru to collate all UGC Snaps sent directly to the brand - allowing Coke to select the best shout outs to appear in a selection of TVC’s that went live across Australia throughout the Summer months. 
The Result
Ad awareness increased by +19pt, 1x4 the Australian norm and message association increased by +24pts 1.

1 Snap Inc. Kantar Millward Brown brand lift survey of AU Snapchat users Jan 1 - Feb 27, 2021. Sample Design: P15-34. AU control n= 473 exposed n=542