iOS 14 readiness is a challenge the entire industry is facing. That’s why Clover, a prominent dating app, took action early to ensure robust learnings ahead of Apple’s announcement. Since late 2020, Clover has tested various versions of SKAdNetwork to understand how to set up and manage campaigns, and review performance in both Ads Manager and their MMP Dashboard. Some recommendations for iOS 14.5 readiness include:
- Test various App GBBs with SKAdNetwork including Install, App Sign Up, App Add To Cart, and App Purchase with earmarked budgets.
- Map Conversion Values for SKAdNetwork to understand post-install conversions. Learn how here.
- Test Web campaigns with Snap App ID Tracking Toggle on all campaigns to understand resulting app and web conversions. Learn how here.
- Review Ads Manager Reporting in addition to Mobile Measurement Partner dashboards to fully understand performance of opt-in and opt-out conversions from SKAdNetwork Ad Sets.