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Business

How Clover is preparing for iOS 14


The Story

iOS 14 readiness is a challenge the entire industry is facing. That’s why Clover, a prominent dating app, took action early to ensure robust learnings ahead of Apple’s announcement. Since late 2020, Clover has tested various versions of SKAdNetwork to understand how to set up and manage campaigns, and review performance in both Ads Manager and their MMP Dashboard. Some recommendations for iOS 14.5 readiness include:
  • Test various App GBBs with SKAdNetwork including Install, App Sign Up, App Add To Cart, and App Purchase with earmarked budgets.
  • Map Conversion Values for SKAdNetwork to understand post-install conversions. Learn how here.
  • Test Web campaigns with Snap App ID Tracking Toggle on all campaigns to understand resulting app and web conversions. Learn how here.
  • Review Ads Manager Reporting in addition to Mobile Measurement Partner dashboards to fully understand performance of opt-in and opt-out conversions from SKAdNetwork Ad Sets.
“Snapchat has been a trusted partner as we develop Clover's iOS 14 strategy. They have been thoughtful in their approach, launching SKAdNetwork support globally before other partners and making it easy to test, benchmark and iterate our app campaigns before the ATT-mandate. Easy set up extended to our MMP, AppsFlyer, who is fully integrated with Snap - making Conversion Value set up seamless. Most of all, they are delivering strong performance out of the gate with their purpose-built App Install Goal Based Bidding optimization for our SKAdNetwork Ad Sets.”

— Natasha Upal, VP, Marketing & Growth, Clover



Resources


  • For those interested in integrating Snapchat’s advertising SDK, App Ads Kit, stay tuned for updates and documentation here.

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