+3.6%
purchase lift
+46%
lift in unique page viewers
Clearly used Snapchat to drive a 3.6% purchase lift with virtual try-on
The Story
Clearly, an eyewear retailer, was looking to introduce its brand to Snapchatters in a unique way. Leveraging a multi-product approach, Clearly produced a breakthrough campaign leveraging the Camera and Content to create an Augmented Reality virtual try-on and seamless buying experience.
Solution #1: Lens
The Lens brought a virtual try-on experience to Snapchatters. Toggling through five different glasses, Snapchatters could find the style they liked best and share a snap with their friends to garner opinions.
Snapchatters could also go straight to Clearly’s website to purchase the glasses online after their AR trial.
Solution #2: Video Ads
Clearly leaned into Snapchat’s content ad formats to focus on their traffic and conversion goals. A mix of Story Ads, Snap Ads, Collection Ads and Dynamic Ads were used to showcase the Clearly brand and offering in new ways. Snapchatters had a seamless buying experience, allowing them to swipe up or tap directly to the product pages.
The Results
Clearly was able to drive a full funnel impact for their brand, achieving a +7 point lift in brand awareness 3 and +5 point lift in brand consideration 3, while also driving a +46% fit in unique page viewers on their site 2 and a +3.6% lift in purchases 1.
“Clearly’s investments in augmented reality for the virtual try-on experience led us to partner with Snapchat to increase our reach and engage a new audience. The results speak for themselves and we continue to partner with Snapchat on new ways to keep the audience informed and engaged as we drive our business goals.”
- Arak Bhokanandh, Vice President, Digital, Clearly
Begin your success story today!
Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.