13.8x
offline ROI
7.7M
Snapchatters reached through Lenses
1,500x
more consumer engagement than any other platform
Centrepoint Uses AR Lenses On Snapchat To Drive Offline Purchases
13.8x
offline ROI
7.7M
Snapchatters reached through Lenses
1,500x
more consumer engagement than any other platform
Centrepoint partnered up with Snapchat during Ramadan 2021 in order to convey a message of hope to their customers and emphasize the importance of reconnecting with their loved ones during the unsual times.
“Light Up Your Ramadan” Snapchat campaign celebrated the start of the holy month with a highly engaging and interactive augmented reality experience that went viral amongst Centrepoint’s consumers. The campaign also had another exciting lens to celebrate the Eid gifting ritual showcasing the different gifting categories available at Centrepoint’s stores.
The results far exceeded Centrepoint’s expectation, where 7.7M 1 Snapchatters were reached through both Lenses who engaged with them for an average of 19 seconds. 1The campaign also drove a 13.9x 1 offline ROI across Saudi Arabia, UAE and Kuwait with a 1,500x 2 more consumer engagement generated than another platform throughout the campaign period.
Snapchat can help your business grow.