Multi-product Snapchat Strategy Signals Success for Call Me

Call Me is a sub-brand of Telia, one of Europe’s biggest telecom operators. Since its establishment in 2009, it has earned itself a strong reputation for good value and solid ethics. The brand offers value for money subscriptions with simple products at low prices.

Identifying Snap as an ideal vehicle to increase the brand’s incremental reach and allow it to target users currently engaging with other carriers, Call Me collaborated with the agency s360, who facilitated a partnership between Snap and the brand in January 2022.

Snap’s targeting capability was a key differentiator for Call Me, as it enabled the brand to target an audience which was actively using other carriers. For added value, Call Me  included a discount on a Spotify Premium subscription as leverage to further encourage conversion among its target demographic. 

It then opted for a multi-product approach, incorporating both Story Ads and Commercial Ads into its marketing mix.

As Call Me’s key objectives were to increase brand awareness among a ‘cold’ audience and generate swipe-up from potential leads, the Commercial was a favourable route as it guaranteed users at least six seconds of full-screen time.

By incorporating Snapchat into its marketing mix, Call Me achieved great engagement.

The combination of Story Ads and Commercial Ads drove in excess of 1M impressions, reached more than 481,000 potential leads and generated more than 30,000 13-second video views¹.

The results have incentivised Call Me to continue strategising with Snapchat.