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Business

Call of Duty Gives Fans a Distinct Reason to Stay Tuned-in on Snap

240%

increase in Subscriber growth from November to December 2020

153%

increase in Snaps viewed from November to December 2020
The Story
Seeing strong early engagement with their Business Profile, Call of Duty quickly realized that they needed to give Snapchatters a unique reason to stay tuned-in on Snap. 
The Solution
From November to December of 2020, Call of Duty increased the number of Snaps they posted to their Story by 40%, added a full-body tracking Lens that transformed users into an iconic Call of Duty character, and launched an exclusive merch shop using Snapchat’s Shopify integration.1 They then used cross-channel promotion to give fans everywhere a look into what expect from the brand on Snapchat.
The Results
Traffic to the Call of Duty Business Profile surged with an increase of 162% from November to December 2020.1 Engagement on the profile was also way up with subscriber growth increasing 240% and Snaps viewed increasing 153% month over month.1 









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1Snap Inc. internal data November 1 - December 31, 2020