BET+ Achieves Their Lowest Monthly Cost per Free Trial Start By Using Filters, Snap Ads and Story Ads


decrease in cost per free trial starts quarter over quarter


incremental reach via Audience Filters

The Story
BET+ is a premium online streaming service featuring primarily Black content from the best Black creators. The service has over 2,000 hours of content including Tyler Perry originals, exclusive movies and shows and other hits like Martin, Meet the Browns and House of Payne. To promote Madea’s Farewell Play while efficiently driving free trial starts for their service, BET+ used Snapchat’s full-funnel offering.
The Solution

BET+ leveraged Snap Ads, Story Ads, and Filters to create consumer touch-points across Snapchat, maintaining a presence as Snapchatters created and consumed content. Following Snapchat’s best practices, BET+ developed captivating creative across Story Ads and Snap Ads, ensuring that the brand and value proposition were clearly visible at second-0. As a way to further awareness for Madea’s Farewell, BET+ implemented a Filter strategy that made it easy to join their target audience’s conversations.
The Results

By activating a variety of ad products, BET+ was able to produce great results across the full funnel. The Snapchat campaign helped the service achieve their lowest monthly cost per free trial start in 2020 and reach more than 5 million incremental Snapchatters.1
1 Source: Ads Manager April 2020 - September 2020