Bella Barnett, one of China’s top e-commerce export companies, has devoted their brand to creating fashionable, embellished clothing to represent their customers’ vibrant and unique beauty. Bella Barnett encourages every girl to stand up for herself and discover the beauty of the world around them. Seeking to expand their audience group and awareness in the European and American markets, Bella Barnett worked with Snapchat to reach out to the highly matched Snapchat Generation.
From Snapchat’s direct-to-consumer solutions, Bella Barnett decided to leverage Snapchat’s various types of advertisements for e-commerce marketing. In particular, they leaned into Dynamic Collection Ads, which show multiple products in one ad, combined with Dynamic Product Ads targeting multiple regions. To help build their branding and maximize and enrich their name, Bella Barnett also chose to use Story Ads to establish brand positioning and tone and increase awareness, and used Collection Ads to help enhance the richness of user purchase options.
Bella Barnett achieved great results with their Snapchat campaign. Compared to other media, the brand achieved 1.7x ROI for Dynamic Collection Ads1 and a 45% higher ROI with web conversion and autobid2. Plus, they landed a 75% higher click-thru rate compared to the average2. Stunning clothing, stunning results!