Labello Drives Strong Campaign Results By Leveraging AR Lens

Beiersdorf & Snapchat teamed up to generate awareness on the new range of Labello crayons with an intent to find new users to try the product.

Labello developed a lens with a product try-on functionality that allows Snapchatters to try the new crayon colors without visiting the retail store physically. The Lens brought a virtual try-on experience to Snapchatters. Toggling through 3 different crayon colors, Snapchatters could find the style they liked best and share a snap with their friends to garner opinions. Most importantly, the lens embodied the brand equity with sound & brand attributes while including the logo and product clearly to be recognized.

The Snapchat Camera has proven to be a tremendous engaging & performing channel.  The campaign exceeded all engagement norms, especially on lower funnel where brand attributes that are harder to change such as Brand favorability and Action Intent.