American Eagle

American Eagle is a leading global specialty retailer offering high-quality, on-trend clothing, accessories, and personal care products at affordable prices. As a brand focused on young consumers, social media is a key element of their marketing strategy, and Snap is a priority social channel. American Eagle worked with Snapchat to deliver a best-in-class, AR-driven social experience, reaching new customers and educating existing ones about its wide array of jeans.