Brand Spotlight
Brand Spotlight

American Eagle

American Eagle is a leading global specialty retailer offering high-quality, on-trend clothing, accessories, and personal care products at affordable prices. As a brand focused on young consumers, social media is a key element of their marketing strategy, and Snap is a priority social channel. American Eagle worked with Snapchat to deliver a best-in-class, AR-driven social experience, reaching new customers and educating existing ones about its wide array of jeans.

"What could be a better partnership than Gen Z's number one jeans brand, American Eagle, and Snapchat."

- Ashley Schapiro, VP of Marketing, Media, & Engagement at American Eagle

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