Al Habib Shop
By refining the customer journey on Snapchat, Al Habib Shop achieved remarkable results, including a 77% increase in return on ad spend (ROAS) and a 36% boost in purchases, all while reducing the cost per purchase by 44%.
When it comes to furniture shopping in Saudi Arabia, Al Habib Shop stands tall as a go-to retailer. However, like many businesses, they often face the challenge of maximizing their advertising efforts—reducing costs while engaging with a motivated audience.
Initially, Al Habib Shop focused primarily on lower-funnel conversion campaigns. While this method had its merits, they realized that to truly connect with potential customers, they needed to cast a wider net. That's when they decided to shake things up with a full-funnel marketing approach, and the results have been quite impressive.
Enter Snapchat, a platform bursting with the potential to engage high-intent audiences.
By creating targeted and structured digital advertising campaigns, Al Habib Shop unlocked a new way to reach consumers at every stage of their shopping journey.
The strategy? They kicked things off with traffic-to-website campaigns aimed at drawing users in and building awareness about their range of quality furniture. This proved to be a legitimate game-changer. By refining the entire customer journey, they not only ramped up interest but guided potential buyers smoothly toward conversion.
The results speak for themselves: Al Habib Shop achieved a 77% increase in return on ad spend (ROAS) and a 36% boost in purchases. Even better, they lowered their cost per purchase by an impressive 44%. Those numbers are not just stats; they represent real customers finding the perfect furniture through engaging and strategic advertising.
More Ways To Win With Snapchat
