Al Habib Shop
By refining the customer journey on Snapchat, Al Habib Shop achieved remarkable results, including a 77% increase in return on ad spend (ROAS) and a 36% boost in purchases, all while reducing the cost per purchase by 44%.
on ad spend¹
in purchases¹
per purchase¹
By creating targeted and structured digital advertising campaigns, Al Habib Shop unlocked a new way to reach consumers at every stage of their shopping journey.
Al Habib Shop's Winning Formula on Snapchat
When it comes to furniture shopping in Saudi Arabia, Al Habib Shop stands tall as a go-to retailer. However, like many businesses, they often face the challenge of maximizing their advertising efforts—reducing costs while engaging with a motivated audience.
Initially, Al Habib Shop focused primarily on lower-funnel conversion campaigns. While this method had its merits, they realized that to truly connect with potential customers, they needed to cast a wider net. That's when they decided to shake things up with a full-funnel marketing approach, and the results have been quite impressive.
A Bold Move to Full-Funnel Strategy
Enter Snapchat, a platform bursting with the potential to engage high-intent audiences.
By creating targeted and structured digital advertising campaigns, Al Habib Shop unlocked a new way to reach consumers at every stage of their shopping journey.
The strategy? They kicked things off with traffic-to-website campaigns aimed at drawing users in and building awareness about their range of quality furniture. This proved to be a legitimate game-changer. By refining the entire customer journey, they not only ramped up interest but guided potential buyers smoothly toward conversion.
The results speak for themselves: Al Habib Shop achieved a 77% increase in return on ad spend (ROAS) and a 36% boost in purchases. Even better, they lowered their cost per purchase by an impressive 44%. Those numbers are not just stats; they represent real customers finding the perfect furniture through engaging and strategic advertising.