“The objective of the AIB Reforestation campaign was to get youths (aged 12-18) to choose AIB for their first bank account. Snapchat acted as a critical channel to help us engage and connect with Ireland’s youth in a fun and imaginative way. Snapchat is a prevalent DM Channel and a critical outlet for teenagers, and offers a unique immersive experience in the form of AR lenses providing the ultimate opportunity for audience participation.
For the Reforestation campaign, we created a bespoke Snapchat AR lens, a new premium format to drive engagement. We also did a national takeover on World Environment Day, which resulted in some powerful results for us. Snapchat is now a firm favourite in our media mix for connecting with this cohort and allowing our brand creativity to come to the fore. “
- Sally Hanrahan, Digital Content Specialist, AIB