adidas Upsells to Snapchatters in UAE Using High Impact Ad Formats and Delivers 9x ROAS

+12 pts

lift on ad awareness from multi-format strategy


incremental reach from AR & Commercials


ROAS for e-commerce performance campaigns

The Story

adidas is one of the largest designers and manufacturers of athletic shoes, apparel and sporting goods, with a very well established brand awareness within the United Arab Emirates Snap community.

adidas collaborated with Snapchat to activate their Black Friday campaign, with the objective of owning key dates of the season and increasing their Share of Voice as well as meeting their sellout targets.

The Solution

adidas adopted high impact ad formats across both camera and content for UAE.

Within the camera, they activated a National Gamified Lens, booked for the 26th and 27th of November, which they complemented with an Auction Lens until the end of the month. 

At the same time and within content, adidas activated a Commercials and Dynamic Product Ads strategy for the full month of November.

The Result

adidas delivered amazing results this Black Friday, in the UAE.

The adoption of AR and Commercials resulted in a +12 pt lift in Ad Awareness1 using a multi-format strategy and 59% incremental reach above the rest of video ad formats. Plus the performance video ad formats drove a 9x higher ROAS for adidas’ E-commerce business.2

"Snapchat has been one of our key strategic partners across both brand and product campaigns. With Black Friday, it was the perfect opportunity for us to bridge mid to lower funnel and drive our ambitious ecomm targets across on site and app. The results of driving a holistic approach by tapping into key moments like Single’s day and Black Friday and further building hype and engagement through an interactive lens was key to our success and over achievement of targets across MENA."

Ivana Tillich, Senior Manager Digital Act. & Media MENA

1 Snap Inc. brand lift survey of 272 Snapchat users November 8 - November 27, 2021. Control n= 26 exposed n=246
2 Snap Inc. internal data November 25 - December 4, 2021