+10pt
purchase intent lift from Multi-Product exposure
+17pt
purchase intent lift from Lens exposure
Activision Drives Performance Across the Funnel through AR
The Story
With the newest release of Call of Duty: Black Ops, Activision knew they needed to reinvigorate fans to buy the latest edition, while also growing their fan base.
The Solution
Partnering with Snap, Activision came up with an innovative full funnel approach, leveraging multiple ad products to eventize their release.
The Result
One of the most successful campaigns we have seen in Console Gaming, Activision leveraged Snap Ads, Commercials, and a Reach and Frequency Lens, and saw an +11pt lift in Favorability and +5 lift in Purchase Intent.1 Moreover, Snapchatters exposed to multiple ad products saw a +10pt lift in intent2, with the Lens driving a +17pt lift in intent.3
Snapchat can help your business grow.
1 Snap Inc. brand lift survey of 1007 Snapchat users October 27, 2020 - November 30, 2020. Control n= 492 exposed n=515
2 Snap Inc. brand lift survey of 439 Snapchat users October 27, 2020 - November 30, 2020. Control n= 267 exposed n= 172
3 Snap Inc. brand lift survey of 214 Snapchat users October 27, 2020 - November 30, 2020. Control n= 135 exposed n= 79