8fit expands their reach and rapidly scales a new channel with Snap Accelerate program

8fit partnered with performance marketing agency Miri Growth to run a series of app install Snap Ads on Snapchat, testing different creative to see what message would resonate best with the audience. They found that the most successful Snap Ads looked and felt like organic content, including videos made by influencers that resembled real Snaps. They also took advantage of Snap Lifestyle Categories, to learn which audiences would yield higher retention rates. By testing different creative and targeting methods, 8fit was able to achieve a 20% lower CPI and 25% higher ROAS than what they saw on all other platforms.