Road to Success: 6thStreet Celebrates 192% Higher ROAS with Snapchat

6thStreet’s New Mission

6thStreet had a new goal. After two years catering to a broad demographic in GCC, the online retail site, which is home to a staggering 1,200 international brands, decided to strengthen its high-end offering. To reposition itself as a prime destination for premium brands and luxury buyers, 6thStreet needed support reaching a new target audience – that’s why it turned to Snap. 

Called for a Snapchat Reset

With its active audience in GCC, Snapchat was a natural choice for a brand that wanted to make a big impact on a bustling market. The solution was simple. To increase both Return on Ad Spend and Average Order Value, 6thStreet needed to improve the core Performance Pillars, including activating Data Signals and Product features, matching business optimisation with business objectives and optimal Measurement and Creative set-up.

To do this, the online retailer activated CAPI implementation and SK OverlayApp Install, enabled Advanced Conversions on MMP and applied best practices to its creative. For the latter, this meant continuously adapting creative using its most relevant creators to drive brand lift among its target audience. Chic, sleek and aspirational, the creative expertly communicated the brand’s evolving proposition. 

Which Drove a 192% Higher ROAS

6thStreet’s Snapchat performance in October was a huge success, achieving its primary aims. The brand celebrated a 39% higher Average Order Value and a 192% higher ROAS with Snap’s acquisition campaigns than comparable social media channels. Furthermore, the brand saw a 73% reduction in CPIs in October compared to the period between January and September.