
Holidays in a Snap
It’s the most wonderful time of the year! Over 932 million people come to Snapchat to connect with what matters most: family & friends.¹
While they’re there, Snapchat sparks discovery. 56% of users are open to new brands.²
Reach shoppers and turn seasonal demand into measurable sales.
Snapchat is Where Holiday Wish Lists Begin
the Rush
Tip: Launch your holiday ahead of the curve to align with high-intent early shoppers and benefit from lower auction competition.
Discovery
Tip: For the first time ever, reach Snapchatters in the Chat feed with Sponsored Snaps. Try using a mix of ad formats to maximize visibility and impact across the app.
Buyers
Tip: Capture late stage buyers with limited-time offers, promo codes, and last minute gift ideas that turn intent into action.

Download: Holiday 2025 Advertising Playbook
Take shoppers from inspiration to checkout with our step-by-step Holiday 2025 Advertising Playbook. Inside, you’ll find helpful monthly strategies, best practices, and troubleshooting tips to drive results this season.
Download NowHow Brands Activated Holidays in a Snap
Aéropostale
Aéropostale broke through the holiday noise with an interactive AR Lens on Snapchat. Their gift randomizer turned festive fun into brand engagement, driving shareability, discovery, and standout seasonal impact.
2x
Ad awareness lift vs. benchmarks³
3x
Brand favorability lift vs. benchmarks³
1.9x
Share rate lift vs. benchmarks³

Ways to Unwrap Joy
Snapchat delivers simple and effective ad solutions designed to help your brand reach the right
audience when it matters most.

Jump out of the scroll and into the chat with Sponsored Snaps. Chat is where Snapchatters are most engaged, with 85% of Snapchatters using it on a regular basis.⁶
More Ad Solutions

Engage your audience with interactive AR lenses. Raise awareness, spark attention, and connect through immersive camera ads.

Video Ads
Try this full-screen format to showcase your brand, educate shoppers, and drive traffic—helping you meet your goals across the funnel.

Partner with creators to make ads with a more native, less commercial feel.

Collection Ads
Ideal for e-commerce businesses, showcase a
series of products or experiences within a single ad unit.
Start Building Your Holiday Game Plan Today