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The Holiday Season Is Won
Before it Starts.

From Halloween to Black Friday to Christmas,
holiday decisions are made earlier and
shaped by conversations, not just content.

References

1

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only

2

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only

3

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only

4

Source: Source: 2023 Havas Next Gen Social Commerce study, commissioned by Snap Inc. U.S. Only

5

Source: 2025 NRG vertical study commissioned by Snap Inc. Base: Total (n=718) Snapchatters (n=356) Non-Snapchatters (n=236) U.S. Only

6

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only

7

Source: 2024 NRG Moments Research commissioned by Snap Inc. U.S. Only

8

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only

9

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only

10

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only

References
1

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only

2

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only

3

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only

4

Source: Source: 2023 Havas Next Gen Social Commerce study, commissioned by Snap Inc. U.S. Only

5

Source: 2025 NRG vertical study commissioned by Snap Inc. Base: Total (n=718) Snapchatters (n=356) Non-Snapchatters (n=236) U.S. Only

6

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only

7

Source: 2024 NRG Moments Research commissioned by Snap Inc. U.S. Only

8

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only

9

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only

10

Source: “Shopping Season and the Holidays” study by Ipsos, commissioned by Snap Inc, 2026 U.S. Only