YOUR GUIDE TO SHOPPING SEASON ADVERTISING 2025

Holidays in a Snap

It’s the most wonderful time of the year! Over 932 million people come to Snapchat to connect with what matters most: family & friends.¹

While they’re there, Snapchat sparks discovery. 56% of users are open to new brands.²

Reach shoppers and turn seasonal demand into measurable sales.

Create an Ad

Snapchat is Where Holiday Wish Lists Begin

Win Early Shoppers Before
the Rush

of Snapchatters start shopping for holiday gifts in September and October, or earlier.²

Tip: Launch your holiday ahead of the curve to align with high-intent early shoppers and benefit from lower auction competition.

Inspire Sharing and
Discovery

of Snapchatters are likely to send or receive gift ideas via Snapchat this holiday season.²

Tip: For the first time ever, reach Snapchatters in the Chat feed with Sponsored Snaps. Try using a mix of ad formats to maximize visibility and impact across the app.

Turn Shoppers into
Buyers

of Snapchatters wait until November and Dec to make most of their gift purchases.² 42% are waiting for sales or promo codes.²

Tip: Capture late stage buyers with limited-time offers, promo codes, and last minute gift ideas that turn intent into action.

Create an Ad

Download: Holiday 2025 Advertising Playbook

Take shoppers from inspiration to checkout with our step-by-step Holiday 2025 Advertising Playbook. Inside, you’ll find helpful monthly strategies, best practices, and troubleshooting tips to drive results this season.

Download Now

How Brands Activated Holidays in a Snap

Aéropostale

Aéropostale broke through the holiday noise with an interactive AR Lens on Snapchat. Their gift randomizer turned festive fun into brand engagement, driving shareability, discovery, and standout seasonal impact.

2x

Ad awareness lift vs. benchmarks³

3x

Brand favorability lift vs. benchmarks³

1.9x

Share rate lift vs. benchmarks³

See How

Ways to Unwrap Joy

Snapchat delivers simple and effective ad solutions designed to help your brand reach the right
audience when it matters most.

New: Sponsored Snaps

Jump out of the scroll and into the chat with Sponsored Snaps. Chat is where Snapchatters are most engaged, with 85% of Snapchatters using it on a regular basis.⁶