SHOPPING STARTS
WITH A SNAP
Let's face it, the way people shop has totally changed. Forget endless scrolling and generic ads. Gen Z is rewriting the rules, and their close friends are their ultimate influencers. The 'should I buy this?' conversations happen on Snapchat, making it an extension of the shop floor. Experimenting with fashion, from 'fit inspiration and brand recommendations to playing with AR try-ons, makes finding the perfect purchase fun and interactive on the platform. For Gen Z, the shopping journey often kicks off right here. Not convinced? We’ve got the receipts. Unlock Snapchat's power now.
From Discovery to Group Chat: Shopping on Snapchat is interactive
Snapchat isn't just where Gen Z discovers; it's where they actively seek and get validation before buying. They're not just passively viewing; friends give opinions and approval, saying, 'You HAVE to see this!' Brands that tap into these conversations are the ones truly connecting. This active participation makes the platform a powerful space for brands to be part of that decision-making process.
Snap Your Way into Gen Z's Inner Circle
Snapchat offers a unique gateway for your brand to connect directly with Gen Z (ages 13-24) within their preferred digital space. By understanding and participating in their conversations, you can build genuine connections and become a trusted part of their inner circle.
Gen Z Doesn’t Scroll, They Snap, Share, and Shop
For Gen Z, shopping is an active, social experience that often starts with a Snap. They're sharing their latest finds, asking for quick opinions via polls, and blowing up group chats with emojis over something they love. Your brand has the chance to be that discovery they instantly share with their friends, turning solo browsing into a collective "omg, we need this!" moment.
Here's How to Do It: Innovative Products & Experiences
To truly capture Gen Z's attention on Snapchat, think beyond static ads. Embrace the platform's strengths with innovative and engaging experiences:
AR Try-Ons: Leverage the power of AR and let them virtually experience your products through it .
Interactive Lenses & Filters: Create fun, shareable branded lenses and filters that integrate your products or brand message in a playful way.
Sponsored Snap - allows your brand to appear as a Snap in your audience’s Chat feed.
Collaborate with Creators: Partner with Gen Z influencers on Snapchat to authentically promote your products to their engaged audience.
