Win this Festive Season with Snapchat
The festive season in India is a time for Snapchatters to connect with loved ones, celebrate traditions, and shop for the perfect gifts. Throughout the entire festive season, brands have the opportunity to reach Snapchatters and engage with them in a way that is impactful, memorable and unique -- beyond just the big moments.
Download our infographic to understand Snapchatter shopping trends and in-app content consumption!
What are Snapchatters planning this festive season?
Shopping
What does the purchasing behavior look like for Snapchatters?
Snapchatters feel shopping is integral to the festive season, and they have purchasing power - 1 in 3 Snapchatters feeling more ready to celebrate and/or shop compared to last year's festive season 1
50% of Snapchatters plan to spend between Rs. 1000-15000 this festive season 1
62% of Snapchatters plan to purchase clothes, shoes, and accessories during the festive season 1
According to eMarketer, all of the purchasing will happen on Mobile. And 80.8% of all e-commerce sales this year will come from mobile 2
Trendsetting
How do Snapchatters influence purchasing among friends?
86% of Snapchatters like to share aspects of the festive season on Snapchat 1
55% of Snapchatters like to share themselves and friends using festive Lenses/Filters 1
49% of Snapchatters like to share celebrating at an event or party 1
43% of Snapchatters are interested in using the Snap Map to see others' celebrations during the festive season 1
Immersing
Snapchatters are creating new Festive traditions with AR
7 in 10 Snapchatters like to use the camera to capture special moments during the festive season 1
During Diwali last year, Snapchatters engaged with AR Lenses over 70 Million times 3
There was a 3x increase in Snapchatters' engagement on AR Lenses during Diwali Season 2020 vs 2019 4
Total daily time spent by Snapchatters in India watching Shows and publisher content increased by 150% year-over-year 5
What does the Celebration Cycle at Snapchat look like?
On Snapchat, full-screen mobile ads that feel native to the platform are effective at driving engagement and purchases because of the Snapchat Celebration Cycle.
The Snapchat community's path to purchase is anything but linear. Sharing is part of every step in the purchase journey, from awareness, purchase, and best of all, celebration. And this cycle inspires others' shopping journeys too, creating a network of close friends and family influenced by one another. Snapchat is here to help your brand shine when it matters most.
Finding Success on Snapchat
- 80 Million impressions through their Lenses 6
- +9pts uplift in Ad Awareness 7
- +7pts uplift in Message Awareness 7
- And reached 14 Million Snapchatters in India 6
Win this Festive Season with Snapchat