Win the Holidays with Snapchat Ads

Golden Rules for Holiday Ad Creative

We’re sharing our creative insights and best practices to help your business stand out and drive sales on Snapchat this holiday season.

Keep ads short and direct

Rarely do you need more than 10 seconds in an ad.

  • Introduce the main benefit right from the first frame of your ad.
  • Three to five second video ads are enough to drive action while not losing attention.
  • Minimize the amount of text used on screen. If you need to include more text, you can use Snap Publisher to stack the copy to ensure quick readability.
Create a holiday ad