Close your eyes for a moment. If you try hard enough, can you almost smell the faint scent of buttery popcorn? Can you feel the excited hush fall over the crowd as the theater lights dim? We can! We’ve really missed the days of Sunday matinées and waiting in line for the latest premiere. But we’ve got great news for movie-going Snapchatters…
Lights, camera, action! Vaccines are continuing to roll out, movie theaters are slowly reopening around the country, and there’s nothing Snapchatters are more excited about than going back to theaters. In fact, it’s the #1 thing they’re looking forward to post-pandemic. 1
Snapchatters are significantly more likely to say going to the movies is the #1 activity they’re most excited about doing post-pandemic compared to non-Snapchatters. 1
Although COVID-19 drastically accelerated the shift to digital entertainment, Snapchatters have remained avid, engaged fans of going to the movies. Before the pandemic, 74% of Snapchatters in the US were active moviegoers. 2
And now that theaters are reopening, Snapchatters say they’ll watch movies in theaters as much or more often than before the pandemic when things return to “normal.” 3
This is a high-value moviegoing audience: According to NRG, Snapchatters are 1.7x more likely to see a movie on premiere weekend compared to non-Snapchatters 4, making them a prime audience — and prime targets! — for driving opening-weekend box-office sales and celebrating their favorite new movies with friends.
For studio advertisers, Snapchat represents a unique opportunity to reach this high-value audience of moviegoers with cinematic content across Snapchat.
Many Snapchatters are paying attention to what’s coming out of Hollywood. 96% of Snapchatters heard about a film they watched in theaters from an advertisement 5 — often weeks before they ended up watching it! 6
Now, we’re making it easier than ever for Snapchatters to invite friends to the movies and buy tickets together directly in Snapchat via our Atom Tickets mini, which launched last year.