February 15, 2024
February 15, 2024

Helping eCommerce Advertisers Make the Most of their Snapchat Ads

Snap Partners With Fospha

Snap is partnering with Fospha to help marketers measure the impact and effectiveness of their Snapchat campaigns, with an emphasis on cross-marketing ROAS.

Fospha leverages a combination of Multi Touch Attribution (MTA) and Media Mix Modelling (MMM), to model for the impact of clicks and impressions throughout the full marketing funnel.

This will enable marketers to gain a more accurate picture of their Snapchat campaign performance, empowering partners to improve their attribution capabilities, identify growth opportunities, and maximize ROAS. It will also enable brands to directly compare their Snapchat results to other channels like Search, where, measured across Fospha clients, Snap has demonstrated significantly stronger ROAS compared to others.¹

Fospha’s Latest Report

Fospha’s latest report reveals Snapchat to be a key growth channel amongst its clients, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY.²

Fospha also found that brands that aren’t investing in higher-funnel activity on platforms like Snapchat have significantly higher acquisition cost and lower return on advertising spend.³

With this partnership, Fospha and Snap will help marketers increase their confidence in spending on Snapchat and enable them to capitalize on strong campaign performance at higher spend levels.

Reach out to your Fospha or Snapchat account manager for more details on how to get started.

1 [Fospha Q1 State of eCommerce Report](https://www.fospha.com/state-of-ecommerce-report-q1-2024), page 8
2 [Fospha Q1 State of eCommerce Report](https://www.fospha.com/state-of-ecommerce-report-q1-2024), page 8
3 [Fospha Upper Funnel Report](https://www.fospha.com/elevating-ecommerce-upper-funnel-report-2023), page 10