[US] Moments in Focus

Snapchat gives millions of users around the globe a platform for capturing experiences, connecting with friends, and having playful interactions with the world around them. It has become an integral part of how people express themselves and elevate the cultural moments they share with their inner circle.

For brands to succeed in reaching and engaging Snapchatters, it’s helpful to understand how these moments play out on the app and how to approach them authentically.

With our Moments in Focus project, we’ve compiled a calendar year’s-worth of tips and insights to help advertisers do just that. Inside, you’ll find a breakdown of major milestones throughout the year, a snapshot of how Snapchatters engage with them, and guidance on how to make the most of the moment.

Here’s a preview of what you can expect:

From major holidays to seasonal events and sporting championships, we capture the moments that resonate most with Snapchatters.

A look at the massive number of Filters and Lenses Snapchatters view around these key dates, as well as the volume of Stories they post.

Our insights into creative and audience strategies that can help to yield big wins for your brand.